Malik04
07-04-2006, 10:33 PM
What is Malik Scrambe???
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Taking issues that affect the video gaming industrie, and throwing them out there for everyone to talk about, predict, and etc. Let's debate this my fellow HF members.
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How does it work???
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Basically I (and me only...Malik Scrambe, duh) release an article or information in the video game forum, and we go at it (ne?).
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Issue One - Black and White
An add for the white PSP makes the joystiq staff "Crazy".
Original Article
Ad critic: Sony's racially charged PSP ad
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_ad.jpg
We've decided to run ad critic early this week after this one landed on our doorsteps. The latest in a long line of questionable marketing decisions by Sony, this ad -- gracing the streets of Amsterdam and the Dutch PSP site -- promotes the upcoming white PSP with the racially charged image of a white woman grabbing a black woman's face. Other images on the website (embedded after the break) offer additional avenues of interpretation.
While we think it's hardly debatable that the ad is offensive (debate ensues), why would Sony -- and their "disruptive" advertising partners at TBWA -- think this ad appropriate? Any Dutch readers care to offer a regional point-of-view on local racial mores? Any black readers, both in the Netherlands and elsewhere, want to offer your initial reactions to the image? Perhaps most importantly (this is an advertisement after all), will this fulfill the contention that generating word-of-mouth is the metric by which to gauge the success of an ad, no matter the method?
Please keep the debate friendly, respectful, and well-mannered. It is possible to express your opinion on sensitive issues like race while doing so.
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_1.jpg
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_2.jpg
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_3a.jpg
My take on it is that it's just over exageration. I think that it actually is a good ad. It shows how one machines style may overpower the other machines style, making it more appealing to the consumer. If the they made the white lady wear black close and the black lady wear white close, then it would've have been cooler. Oh well.
Also, it looks like good yuri sex. LOLz.
DEBATE!!!
Racism or Not
-------------------------------
Taking issues that affect the video gaming industrie, and throwing them out there for everyone to talk about, predict, and etc. Let's debate this my fellow HF members.
-------------------------------
How does it work???
-------------------------------
Basically I (and me only...Malik Scrambe, duh) release an article or information in the video game forum, and we go at it (ne?).
-------------------------------
-------------------------------
-------------------------------
Issue One - Black and White
An add for the white PSP makes the joystiq staff "Crazy".
Original Article
Ad critic: Sony's racially charged PSP ad
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_ad.jpg
We've decided to run ad critic early this week after this one landed on our doorsteps. The latest in a long line of questionable marketing decisions by Sony, this ad -- gracing the streets of Amsterdam and the Dutch PSP site -- promotes the upcoming white PSP with the racially charged image of a white woman grabbing a black woman's face. Other images on the website (embedded after the break) offer additional avenues of interpretation.
While we think it's hardly debatable that the ad is offensive (debate ensues), why would Sony -- and their "disruptive" advertising partners at TBWA -- think this ad appropriate? Any Dutch readers care to offer a regional point-of-view on local racial mores? Any black readers, both in the Netherlands and elsewhere, want to offer your initial reactions to the image? Perhaps most importantly (this is an advertisement after all), will this fulfill the contention that generating word-of-mouth is the metric by which to gauge the success of an ad, no matter the method?
Please keep the debate friendly, respectful, and well-mannered. It is possible to express your opinion on sensitive issues like race while doing so.
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_1.jpg
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_2.jpg
http://i61.photobucket.com/albums/h58/Heavy978/Hongfire/sony_whiteiscoming_web_3a.jpg
My take on it is that it's just over exageration. I think that it actually is a good ad. It shows how one machines style may overpower the other machines style, making it more appealing to the consumer. If the they made the white lady wear black close and the black lady wear white close, then it would've have been cooler. Oh well.
Also, it looks like good yuri sex. LOLz.
DEBATE!!!
Racism or Not