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  • Order an dissertation proposal 123free essay best websites

    Order an dissertation proposal 123free essay best websites






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    Abstraction, Essay, Fiction 876 Words 3 Pages Bankers Adda How to write Essay in SBI PO Exam? The product specialist at these places is skilled to answer about the electric cars in general. Free will is what distinguishes humankind from all other creations of existence.


    Which position do you think is the best, and why. History: Tesla Motors was founded by a group of Silicon Valley engineers, who set out to prove that electric vehicle is future. Keep in pan, your evaluator may still request additional material, however, the list below will guide in your essay submission preparations. Before going further, we must define the terms free will, determinism and fate or destiny. Creative writing, English-language films, Essay 1203 Words 3 Pages such strategies as scanning, skimming, hiroshima ideas, contextual clues and inferences. It already got its market share of 2. Clock, Essay, Mind 994 Words 3 Pages is Free Will. This is done with a few choice words at the beginning of the essay: the infamous hook. That is the reason Tesla is future if car industry. Is an opinion considered hostile if it focuses on honesty and transparency of a situation? Causality, Compatibilism and incompatibilism, David Hume 1498 Words 5 Pages reality and impact of using sample papers. Source: Essay UK - Not what you're looking for?

    Essay: Marketing strategies – Tesla Motors - Humans live their lives. Creative writing, English-language films, Essay 1203 Words 3 Pages such strategies as scanning, skimming, main ideas, contextual clues and inferences.

    Tesla Motors is an American automobile company that designs, manufactures and markets electric cars and electric power-train components. The company was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric vehicles is the way of the future in this era of high energy costs. Research and write a brief history of the company, it mission and vision statements. History: Tesla Motors was founded by a group of Silicon Valley engineers, who set out to prove that electric vehicle is future. This car had a range of going from 0 to 60mph in 3. National Highway Safety Administration. Tesla is working towards making increasingly affordable electric cars and making it available to the customers. Tesla is using very creative marketing strategies to flip over the auto industry business model. The second reason is that Tesla has a gigafactory — a lithium ion battery plant under construction in Nevada, which would be fully operational by 2020. The current production scale of Tesla is 200,000 cars a year even if they push, but with the gigafactory in place, they would be able to produce 500,000 cars a year. It is impossible for the manufacturers to stop explaining the advantages of electric cars, over the traditional cars. In fact, it is one of the best cars. Tesla Motors sells very expensive electric cars and hence its marketing plan involves direct-to-customer sales. But this strategy of Tesla has not been completely successful. Automobile dealers were not amused with this strategy, as they have no chance to earn profits from the sales of a new car or the trade-in process. Tesla is battling in separate states legally to get a direct-to-customer sales access. They have direct access to the customers in states like New York, Massachusetts, Virginia, North Carolina, Minnesota, Georgia, and Ohio. But they still hold a ban for direct selling in states such as New Jersey, Texas, Colorado, and Arizona. Service Coverage: Service is very important for customer, and Tesla is well aware of that. Place: Customers buy cars in a very traditional way. They already decide what car they want to buy. The only thing that matters is negotiating the price with the dealer. Tesla, which is a new car maker company, thought that they would have a very rare opportunity on educating their potential customers about their car model if they placed their car in a traditional auto dealer gallery. That was the reason why, Tesla decided to position the stores and gallery locations at high foot traffic, high visibility retail venues, like malls and shopping streets that people regularly visit with an open-minded buying mood. The product specialist at these places is skilled to answer about the electric cars in general. The sole agenda is to have the customers enjoy the experience of visiting, so they want to come back. Their stores are designed to be informative and interactive. Discuss customer relationship management and identify strategies that Tesla uses to create value for customers in order to capture value back from them. The four megatrends that will shape the future of the automotive industry are: Geopolitical change and Regionalism: The world now is multipolar with different economic and social models. In terms of GDP, it has been estimated that by 2025, China will be the 2nd largest in terms of economy and purchasing power, with a current growth rate of 8% annually. US will still be the strongest economy will almost double the GDP of China. And, India will hold the 3rd place with the current GDP of 7% annually. The car sale by 2025 in N11 countries is expected to show a rise of 70% compared to just 42% in the triad countries. However, the increase of car sales in BRIC countries would remarkably be at 111% compared to N11 and triad countries. Regionalism is another important aspect which is on rise, and bilateral trade relations are expected to become more important. Hence, Governments are increasingly influencing automotive industry, by implementing mechanisms such as loans, incentives and premiums. One such example is control on CO2 emission, which can have different target levels at different geographical and political locations. This mechanism cause, extra costs for non-domestic automotive companies while favors the domestic automotive companies. Sustainability: Sustainability is a very important part of public debate. One of the sectors that will play a huge part in CO2 emission will be transport 29%. Hence, this will impact the automotive industry, where customers expect sustainability and environmental friendly technology from this sector. This can also be a good way for premium brands to display their innovative edge. Evolution of mobility: With the population growth and increase in economy, the overall levels of car ownership will rise by 2025, as the time spent on mobility has almost remained constant over past decade and is expected to remain same in near future. In Future, travel growth globally will be dominated by, light duty vehicles, air travel and more importantly public transport. Due the rising desire of car ownership in BRIC nations, low cost cars have been launches in past few years which are enjoying a remarkable success. One such example is Tata Nano, which was launched in India in 2009. It is the cheapest car on the Earth. It already got its market share of 2. In contrast, if the trends are to be observed, it is evident that de-motorization will soon took place. The current students from various parts of countries and rank the car a lot below the other interests, such as laptops, communicating devices, music players, video games etc. Also, the survey results from Germany show that preferences in younger population are changing. Bikes and e-bikes are considered more attractive, in Germany and Shanghai than the carpools or public transport. Hence, there is an overall shift in the buying pattern in the consumers toward smaller cars in terms of body and engine. Also, for the developing countries the important factor is fuel efficiency. This will serve different usage patterns arising due to mobility shift and change in regulations. Oil, Natural gas and biofuel still being at the top positions, electricity is expected to grow strongly. The major growth for EVs will be in China with the current share of 10%. One of the most important technological trends in recent years has been Internet. It has helped in globalizing the world. This trend is expected to continue, with it being a major driving force behind increasing the share of electronic related components in vehicles. The other important trend is mobile connectivity which is very important for the automotive industries, as mobile devices now can access the web directly for online navigation services. As the consumer demand is changing, they want mobile devices to be unified seamlessly into information backbone for their vehicles. Tesla is surely taking advantage if we consider the shift in trends towards automotive companies. China is an emerging marker and the sales are growing with the product consumption skyrocketing. Tesla is expecting the same rise in the sales of their car in China. As per the public records, around 14,000 electric cars have been purchased by motorists in China, which is a growth of 30% compared to last year. China plans to populate their highways with electric cars in near future, and Tesla is seeking to be a part of this growth. Environment sensitivity is increasing and it is getting important for the countries to become green, and China been taking effective measure in doing so, the CEO of Tesla believes that China can become the largest purchaser of their product in several years. These cars also provide internet services, in-built navigation and entertainment services on a touchscreen installed in a car. Tesla I believe is also trend setting, by allowing their competitors to use their patent for their technology. It shows that they are socially aware as well, and actually want to make electric car as the future car. Some companies produce no zero emission cars at all. Tesla believes they cannot meet the challenge alone and hence has opened the patents for in hope of spurring further innovation and adoption in EV market. Where would you place Tesla within the competition? Tesla has positioned itself as a challenger brand. Tesla has provided a successful electric car offering in US market and is now approaching globally. In April 2014, Tesla was number 3 in luxury brands after Mercedes and VMW in California. Tesla conquered this position by making a few powerful enemies. It is even possible that petroleum lobby might not be happy with them as well. They are a challenger brand, because they are loud, aggressive and often cast the stone first. They always ensure that they are in headlines. They have amazing product, and their success is has acclaimed that people should copy their approach to marketing. Tesla is heading fast towards being a market leader. The built up of Gigafactory will surely increase the production of the cars. Also the new innovations in battery with high efficiency will produce higher volume of electric cars. Tesla is putting full effort in creating innovative changes to its cars. They are also making efforts in marketing and attracting the customers. That is the reason Tesla is future if car industry. Source: Essay UK - Not what you're looking for? Search our thousands of essays: If this essay isn't quite what you're looking for, why not order your own custom Business essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question. Just complete our simple and you could have your customised Business work in your email box, in as little as 3 hours. Cite: If you use part of this page in your own work, you need to provide a citation, as follows: Essay UK, Essay: Marketing strategies — Tesla Motors. Our work is high quality, plagiarism-free and delivered on time. Essay UK is a trading name of Student Academic Services Limited, a company registered in England and Wales under Company Number 08866484. Registered Data Controller No: ZA245894.


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